Myles Pinfold
Core apple core
Broken Apple Mac
540mm x 640mm
Steve Jobs changed our world and Jony Ive helped prove that design makes a difference too. Before Apple, computers were unattractive beige boxes that were demeaning and lacked inspiration. Now they are icons that set the standard for product design and whilst our computers have built-in obsolescence, I can never bring myself to throw away my old Mac(s). Remember, there are no bad Apples, just bad content.

Myles Pinfold
Founder and Director, Brand Strategy at WPA Pinfold